Fuji Bikes - Concept Design

Sometimes I come across a logo and instantly feel it could be improved by the smallest of updates.

I love a logo redesign as much as anyone but sometimes all they need is a little tweaking rather than a complete overhaul.

I designed this update for fun and incorporated the idea that the j and u could signify cycling track element, I felt this worked well.

What do you think?

Alex Aperios
Designing logos & elevating brands for over a decade.

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