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A word, a week. • 13 • Obstacle

Flib·ber·ti·gib·bet /ˈflibərdēˌjibət/
Noun. A frivolous, flighty, or excessively talkative person.

If you have a half-hour to kill, try saying it three times fast. If you only have 20 seconds to kill, watch this with the sound on and listen to each of us trying to say it once. Now you know what it was like to work at Ordinary Folk for a week.

‘A word, a week.’ is an ongoing collaboration to see our animated typefaces in the hands artists we admire. A typeface is never a thing on its own. It’s always meant to be part of something bigger. Each week we release a new animation by a new artist. It features a single word, set in an animated typeface from our collection. The artist comes up with the word and gets complete creative freedom. We get to see our type in action, and share the inspiring work with you.

Typeface in use: Multicolore

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Direction, design & animation by
Audio by
Type design by
Type animation by

Learn to create your own animated typefaces with our course on Motion Design School at

Creating animated typefaces for Adobe After Effects.

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