Web Design | Product Page | Marketing

A shot from a recent redesign of the Convercent global products page.

What was the goal?
Create a webpage that displays the entire Convercent suite while strengthening brand reputation and reinforcing product market fit. From a quantitive metrics standpoint, get webpage visitors to click through and explore an individual product page (lowering bounce rate) and/or click through to the Demo page and submit the Request a Demo form.

My Role
Worked in collaboration with product marketing and content marketing to refine landing page content and align copy to the overall webpage goals. Designed and developed a wireframe that both took into account the business goals of the webpage, but additionally represented the correct user intent for the page. Lastly, built the webpage within the Wordpress CMS using a mixture of pre-built modules and custom HTML/CSS.

Link to Live Page

3 MB

More by Nathan Hines

View profile