Grow Haus Neon Craft Beer Hops Design

Grow Haus is inspired by the "stanky" dank smell of good weed. However, in this case the smell comes from Hops which are a cousin to marijuana without the THC, but with hundreds of terpenes. Most of my labels are under a tight timeline, for this particular label I had one week to go from name to finalized packaging layout. I use a multi layer approach, first separating all the colored areas into their own AI file then place in PS and "neonize" them. The brick wall adds texture and a familiar element.