Instagram Posts – Back to School

Some instagram posts for a Life360 Back to School campaign.

The big idea of this campaign was GOALS. The idea of goals is alive and well — especially online. We all have them, from #squadgoals to #workoutgoals and even #cabingoals. We wanted to connect with Life360 families by asking about their Back to School #familygoals.

Authenticity was at the heart and soul of this campaign. We brought this to life through a design style which featured all the places we scribble down our goals and notes and reminders: on our hands, lunchboxes, the backs of envelopes and receipts, and even in the Notes section of our phones.

We incorporated an ad-lib style prompt and asked the Life360 community to set and share their own #familygoals for the Back to School season.