Paulius Kairevicius

Wunderpass Logo Design

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Wunderpass Logo Design logo design brand identity branding identity logotype brand mark corporate identity star logo minimalist logos paulius kairevicius membership card australia sydney

A while ago, when I was living in London, client approached me to create a new identity for his membership card that entitles the member to great experiences around the world.

From the beginning I knew that task is quite challenging. I was the fourth designer hired by the client to create wunderpass logo design.

Surprisingly, approved identity was my first initial concept that I created. After sending 3 different directions we decided to polish the first one which final result is seen over here.

Idea behind the concept was to combine a star symbol, suggesting great experience around the world + the first brand name letter "w".

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