Racumi

OVERVIEW
Racumi is a digital product that enables the transportation of goods (bulks) and people (clusters) from one place to another with ease.

PROJECT BRIEF
The challenge is to design Racumi's total brand experience. I started the design process by working with the latest data on transportation and shared culture to validate dozens of design concepts.

ROLE
UX/UI, product design, logo design, branding, brand strategy, poster designs, and creative direction.