Ama

OVERVIEW
AMA is a craft company specializing in leather shoes, bags, belts, and bag fabrication. The company was established five years ago but needed a refresh to embody its new essence, values, and mission.

PROJECT BRIEF
The challenge was to redesign AMA's total brand experience, including their eCommerce app. I started the design process by auditing the existing brand story and assets to highlight places with loopholes. These findings formed the basis of my design philosophy for the project.

ROLE
UX/UI, product design, logo design, rebranding, brand strategy, package design, and creative direction.