Venture Garden Visual Identity

Hello,
this is what I've been working on in April.

Venture Garden is a concept and company originating from Norway. It is developing and investing in digital ideas within emergering trending markets worldwide.

The logotype is a monogram of first letters of the name of the company: V & G, combined into one fresh, strong, iconic form.

The fun part starts when you turn head clockwise: the monogram transforms into an abstract, modern flower, to represent the 'garden'. Also, the V turns into an arrow pointing right, which shows progression, innovations etc.

The rounded edges soften the logo and make it more friendly for the viewer, keeping the strength of the form.

Cheers, stay tuned for more about this one!

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