Stories of Service Logo

Stories of Service Logo

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PBS is launching a multi-year, multi-platform experience for veterans and those who support them with on-air, print, and a new website.

The logo, designed in-house, blends the PBS of old ("SERVICE" set in a customized version of Lubalin) with the current PBS ("Stories of" set in the PBS network font, Explorer).

Client requirements:
- Stay away from any known military branding: i.e. Army's black & gold
- Color palette needed to complement existing support sites such as
- Use PBS standard system of cobranding: i.e. PBS logo, vertical line, logo


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