My own identity design concept

The identity, constructed by one continuous line, reflects some of my values and key design principles such as simplicity, harmony, unity, movement/natural human interaction, empathy, connection and passion to name a few.

It also subtly hints at my interest in early 20th century art and design and movements such as the Bauhaus and De Stijl along with inspiration coming from artists of the time like Paul Klee and Mondrian.

Jeremy Laycock
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