Adidas Reverse Retro

Adidas Hockey in partnership with the NHL, created a league-wide, never-been-done-before uniform program that brings a collective story to a national audience. A beacon and true example of collaboration and partnership, each franchise will have a uniform kit that breaks the mold of what is current, while anchoring on the pages of sport history.

Atlantic Division

Alex English
Creative. Thinker. Challenger. Innovator.

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