A small piece of a much larger branding campaign for Herrero-Boldt that will be used throughout the construction site of the forthcoming California Pacific Medical Center being built in downtown San Francisco. The idea was to focus on the core values of the workers themselves and give them some iconic designs that will be used on everything from helmet stickers to temporary tattoos for their children, to safety signage and fence line graphics. The ultimate message being the heart of any construction project is the people who pridefully put their time and effort into their craft.
You can see more here: https://www.behance.net/doctorandbarber
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