Sendlane - Visual Identity Guidelines

Hi there folks!

After 6 months of collaboration, we’re so proud to say that Sendlane is live. This is a perfect showcase of our agency’s work, as we’ve become really proficient at launching SaaS websites. We’ve helped Sendlane with the whole package, from branding to launching.

The client
Sendlane is an email marketing platform based in San Diego. Founded in 2013, the company has grown to a team of more than 50 people and helps a wide range of eCommerce businesses to get more from their email marketing efforts.

The challenge
CEO Jimmy Kim and his marketing team felt that their own brand and website was vastly underselling their powerful offer — so BB Agency came onboard to help.

The solution
We completed a full rebrand for Sendlane, supported by a brand new website with an optimized user experience and Webflow integration.

The process
After extensive competitor research, we identified a color space and developed visual language specifically designed to help Sendlane stand out from the rest of the market, aid visual recall, and develop brand awareness.

A key component of our work for Sendlane was applying our thorough UX audit and research process. We reviewed analytical data, defined user personas, enhanced navigation, and developed user flows. This way we had a more holistic approach to create the new website.

Using Webflow CMS, we created a content resource environment, enabling Sendland to build on their content marketing potential.

The result
We launched the new website in December, after 6 months of work. We continue to work closely with Sendlane on growing and optimizing their website and are proud to be a part of their journey.

The services
— Visual identity
— Brand guidelines
— UX research
— Website design
— Design system
— Webflow integration

Learn more Sendlane Case Study

or

Visit the Live Site

Thanks to Jimmy, Caitlin, Sonya, LeeAnna, and Vicente for helping us achieve such a great milestone in Sendlane’s journey.

Thanks to Vicente R. M., Adrian, Filip, Wesley, Don, Stephane, and Lucas for their work on the project. We did it!

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Balkan Brothers
Digital agency building amazing SaaS websites for the many.

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