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A word, a week. • 08 • Flow

№ 08 – FLOW

This week’s amazing loop is made by Itay Tevel. Born and raised in Tel Aviv, but currently the Motion Lead at Hornet in New York. His piece is titled Flow, which says it all.

‘A word, a week.’ is an ongoing collaboration to see our animated typefaces in the hands artists we admire. A typeface is never a thing on its own. It’s always meant to be part of something bigger. Each week we release a new animation by a new artist. It features a single word, set in an animated typeface from our collection. The artist comes up with the word and gets complete creative freedom. We get to see our type in action, and share the inspiring work with you.

Typeface in use: Okomito Next

Direction, design & animation: Itay Tevel
Audio: Omri Anghel
Type design: Hanken Co.
Type animation: Jesper Bolther

Learn to create your own animated typefaces with our course on Motion Design School at

Creating animated typefaces for Adobe After Effects.

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