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A magazine ad I developed for Bounty Paper Towels. My instructor and I thought it would be interesting to flip the table on traditional household product advertising and show the strengths of the paper towel in an unlucky and unfortunate way.
The copy reads:
ABSORBENT TO A FAULT
With Bounty, no mess is too messy, no liquid too runny, and no mysterious goop too sticky to be wiped away. It's the quilted, more durable– and potentially dangerous– quicker picker upper.
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