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In April 2020, we've gathered a key data surrounding what brands should do and can do during the early days of the pandemic. The report covered a guided plan, with data, charts, and ad examples and how American public reacted to them.
This report design focused on the road to travel by the brands. The visuals reflected my idea of a simple teal line that was guiding a path among a busy highway of lines. This design reflected Morning Consult brand and added one new element that was used for this campaign.