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While productive motion is used at IBM to create a sense of efficiency and precision, this clip shows two examples showing how IBM uses expressive motion.
Expressive motion delivers the user enthusiastic and vibrant responses to interactive moments. You can see that in the chart change and the drag and drop element. Both are considered tangible touch points used to create engaging, meaningful response for users.
See the link to the full video below.
Work created by Ruben Fernandez and myself.