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This is a recently approved mark for a new pillow brand. This pillow is filled with loose buckwheat hulls (which is what the leaf shapes are) which allow the person to form and mold the pillow beneath their neck. Another benefit of buckwheat hulls is that they provide no resistance, which means they don't push back up on your head like most pillows do. The demographic here is older people 35–40+ looking for a pillow that isn't necessarily comfortable, but is a promising solution to their persistent sleep problems and discomforts.
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