RUTZ - Personal Identity Project

RUTZ is a brand I developed as part of a personal identity / Graphic Design studio project.

The name RUTZ comes from the phonetic pronunciation which therefore sounds like roots. The design concept behind RUTZ comes from the creative process that a graphic designer goes through in developing a product/concept. We begin with an idea, either generated directly from the graphic designer or from the client. This idea is similar to the root of a plant or flower still underground. Throughout the creative process the idea starts to break through the ground and eventually flourishes into the completed product.