Halve Clothing is a USA based apparel brand that promotes racial equality and social justice. They donate half of their profits to a cause of customer's choice and reinvest the other half in the business.

It was a pleasure working with good people of Halve on their logo last year. The mark is a letter H with its crossbar split in half horizontally. This creates the equal sign as a focal point of the logo. A fitting way to represent equality, justice and acceptance of diversity - the main idea behind the brand and the name "Halve" which means "to share something equally with another".


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Milos Bojkovic
Logos. Branding. UI/UX.

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