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This is the primary logo for Lil Plot! As we worked on the rebrand, it was clear that keeping at least some reference to their original logo (a lotus) was important as they already had an audience that was familiar with it. The final icon features a lotus tree - tying the logo to the original, and also representing Lil Plot's tree growing kits, which is their main product they offer. The teal color is the original brand color, and a wonderful stand-out shade in the market they're in! The typeface I chose is clean and minimal - but it has a subtle playful, organic feel through the imperfect shapes which conveys the friendliness and nature-orientation of the brand.