Segment App redesign

👋 Hello there! It's been a while, huh?

Today, I would like to present redesigned Segment app based on Evergreen - the design system that I had the pleasure of working on for the last six months.

What was the challenge?

For the Segment, it was important to do a redesign, which would provide more quality in terms of visuals and a better experience from a functional perspective for a huge customer base. Evergreen also helps Segments’ teams to make meaningful design decisions. We had to create a highly developed design system, which the full redesign of the Segment application was based on. An indispensable element was the cooperation with the Segment team on many levels.

Meet our solution

Working in a small dynamic team focused exclusively on Evergreen, we have created a design system based entirely on atomic design. Transparent cooperation and the speed of discussions on several solutions allowed us to maintain consistency and pixel perfect design throughout the library. Based on it, we have designed an application that we can finally see live on segment.com

What’s Segment?

Segment is the world's leading Customer Data Platform. They provide a unified view of customers' data across every channel — from the web or apps to any tool you're using. Segment will help you make real-time decisions, accelerate growth, and deliver compelling user experiences. BTW. Segment has been acquired by Twilio for a staggering $3.2 billion, in the biggest exit ever for a Y Combinator startup.

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