We had such a great time working with the team over at Deputy on their rebrand. Talk about some incredible people. It makes it so easy to create great work together.

We knew early on that custom illustrations would really set Deputy apart from their landscape. They also help add more energy and personality to Deputy’s visual identity. We worked with the Deputy team to provide art direction and guidance for the illustration style.

This is Adrienne, a book-loving, pottery class hero
who loves camping and pistachios. One of many new diverse and inclusive personalities within Deputy.

Be sure to check out the new case study if ya got time: https://focuslabllc.com/case-studies/deputy


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Posted on Feb 4, 2021

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