For the last few months me and my team at Kolibri have been working on this recently launched website and a digital design system for the leading insurance company in Iceland. Results can be seen live here.

The project was more than a simple redesign. The visual identity was overhauled and made digital first. We collaborated with TM and their brand / ad agency Tvist on that, placing more emphasis on nice motion design, white space, fresh typography, and use of illustration for products in order to make the production cycle shorter when iterating or developing new services and products. Also, it helps TM stand out among the competition who are all using very similar imagery.

Additionally, a tone of voice was defined and every word has been rewritten to be friendlier and more concise.

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Posted on Feb 3, 2021
Creating delightful and impactful digital services.

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