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ODIN Capital Group is, as its name suggests, an agency specialising in property management & development in Toronto, Canada. Their board decided to hire us in order to review its market positioning to provide clarity and a refreshing image to its brand. The niche was a “corporate” audience and the goal was to create a new, practical, clear brand identity.
After working through two strategic workshops, we nailed down the strategic vision of the board and also the creative direction we needed to move forward. The naming process came to the creation of ODIN (i.e. the God from Scandinavian mythology) Place where the founder was born & being the first (Number One), as a life position - to be number one on the market).
This resulted in a successful highlight to their mission in real estate management within Toronto's competitive market. Having the ambition to reach a new audience, the management worked closely we us on three main axes: their corporate message, their visual identity and their brand positioning.
A simple and refined brand identity.
The main task was to create an identity that is modern and corporate. Starting from a simple concept, consistent with their business values, we worked mainly on typography to illustrate the modernity and simplicity of real estate development. We naturally sought inspiration from the world of architecture and real estate, elements and colors based on the market where this company is located, pattern in a geometrical shapes with a classical view . We completed the project with the full development of the all marketing and communication collaterals in coherence with brand strategy & identity.