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This was a poster for a partnership between Absolut Vodka, Bonefish Grill, and Ocean Trust. Through purchasing Absolut specific drinks at Bonefish Grill during a specific month, you would donate an amount of money to Ocean Trust in order to help preserve marine life.
Thus, the “Message in a Bottle” idea, with the bottle being both an aquarium to safe the life of fishies, but also a viewport to see the lives you were saving personally. It was fun!