Variation of the cover for the book "Good to Great".
The book analyzes the experience of companies that have made the transition from good to outstanding performance, such as: Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, Wells Fargo. These companies have maintained strong performance for 15 years. Thus, by 2000, investments of $ 1 made in 1965 in these companies would have increased 471 times, and investments in shares of all companies in the market would have increased only 56 times.

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Alena Frolova
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