πŸŒ€πŸ‘ Universal Patterns πŸ‘πŸŒ€

Worked on this "brand sprint" over the course of the past four days.

We developed this eye symbol to represent a galaxy, sun, eye, spiral as a nod towards the powers of ten video by Eames. We are inside of the galaxy and the galaxy is inside of us.

Deff wanted to lean a little into the cult symbol territory a bit to give it that hope within secrecy vibe. And it looks suuuuper trippy as a pattern. Imagine walking into a secret room with those eyes all over the wallpaper, deff giving off some spooky vibes.

We paired the mark with Migra from Pangram which when tracked in a bit led to some super funky ligatures as seen in the RS & RN slides. I just cleaned up the connections a bit to make them feel fluid.

Mike Smith
Designer at Smith & Diction.

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