Armando Sotoca

Ediciones EO pictogram

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Ediciones EO pictogram pictogram logotype identity branding symbol logo bookshop

I was asked to make a new pictogram for a local book publisher. Total freedom. So I started from scratch trying to get a minimal book shape playing with negative space.

Lot of people can't see it at first glance. In fact, some of them see a "weird tick" But I don't think it was a failure. When I told them what it is, the overall reaction was very positive with comments like "oh, now I can't stop seeing the book!" or "funny!" :D

I must say the client didn't pick this option. But I think it was a good one.

See the attachment for a slightly different version.

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