Party On is an eco-friendly party rental service that delivers themed party kits straight to your door. Party On’s mission is to make party planning effortless, sustainable, and fun. Desiree, Party-On’s cofounder, reached out to me to help rebrand the startup with the goal of elevating their existing kits and attract new customers for expansion.

With the rebrand, I aimed to bring lots of fun and personality into the visual identity to match the product offering. The deliverables included a new logo, color system, typography, illustrations and photography style. I worked closely with Diane Villadsen to art direct a photoshoot for the themed kits, each having their own unique vibe and aesthetic while still feeling like a set.

See the full case study here.

Check it out on Behance.

Jessica Strelioff
Independent brand designer & creative director

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