The Ashlar Brand Identity

Logo and graphic language for a new commercial building in St. Paul's, London. Given the concept of ‘reinventing the workplace’, plus the building’s close proximity to St. Paul’s cathedral, I thought it’d be a cool visual idea to take the traditional old statues outside the building and drag them into the contemporary with bright colours and abstract typographic shapes. ‘A new way of looking at something old’ sort of thing.

Elliott Hefford
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