Awaken | Gender Neutral Store Concept

Awaken is a project driven by Universal Inclusive Design values. This unusual thrift store is based on the idea of the sentimental value of garments. Customers will make their purchase decisions based on the story of the garment and not the gender-, size- or age label attached.

The branding displays dream-like illustrations to accompany the state of "awakening" after one's experience at the store.