Iron Pyrite Full Logo Suite

Iron Pyrite Production is a high end online fashion retail shop. In alchemy, iron pyrite is also known as Fool’s Gold, which refers to the idea that customers of this store understand the value of their products and know how to tell the difference between cheap imitations and the real deal.

Taking inspiration from the brave nature of the designers of the Gold Rush period, a suite of marks were created that could be used to represent the Iron Pyrite brand in multiple instances, including apparel and merchandise.