Noovo // Launching Campaign

Noovo is the network that does things differently! Reality TV, comedy, variety, and fiction from here and abroad: Noovo’s rich, entertaining and unifying programming offers an escape from everyday life. Noovo shatters the conventional television model by offering content on all platforms, for everyone, everywhere, all the time. A division of Bell Media, Noovo includes television stations in Montréal, Québec, Saguenay, Sherbrooke, and Trois-Rivières, as well as affiliates stations in Gatineau, Rivière-du-Loup and Val-d'Or. The network’s ad-supported VOD service Noovo.ca provides access to all of the brand's original programming in addition to exclusive content.

As members of the Bell Media team, we had the task to rebrand the V network with the name Noovo. In the process, we had to create the branding and the launching campaign. We created a strong campaign putting the artists of the network forward and having as main element the round shapes that are in the logo.

For the full project:
https://www.behance.net/gallery/109549477/Noovo-Launching-Campaign