Logo Design Concept A for Specialised Glass & Aluminium

Logo design concept A for Specialised Glass & Aluminium.

Specialised Glass & Aluminium are a new business producing and fitting premium glass and aluminium products across Brisbane. This includes everything from glass fencing and shower screens to structural glass, ceilings and floors. Their vision is to become the industry leader in their field.

Our goal was to create a brand identity that is professional and modern, presenting the company as a trustworthy provider of quality, Australian made products. Whilst the initial target market is high-end residential clientele, the identity must lend itself to a move into the commercial market in the future. The final mark must be smart, simple and incorporate glazing, communicating the company's extensive industry knowledge.

This initial concept uses a three dimensional perspective to form an abstract letter S for Specialised, whilst also creating the illusion of an intertwining structure; glass fencing. Gradients are used to accentuate the 3D effect, whilst also creating the feel of light reflecting on a glass surface. A bright and eye-catching blue and green palette was used to give the brand a modern and vibrant feel, and to tie in with the colours commonly associated with their product offering.