Youwe's logo conceptional process in a nutshell

After some discussion with the board and their employees, the bottom-right one almost effortlessly survived out of a fistful logo & monogram concepts I designed throughout the process from sketches to digital iterations.
I thought it'd be nice to see the conceptional process presented in a nutshell.

Stay tuned guys, as there's loads of awesome projects in the pipeline! And of course, I will get to your amazing works shortly!