First draft of a project i've been sitting on for years. I'm working on a book and 101 branding & relationship marketing workbook for small business owners. The book will teach how having a "one night stand attitude" is keeping them from attracting the right customers and retaining them for life.
The goal of this project is to champion the idea that unselfishly investing in people is the most profitable way to see long-term results in business. I'll show how focused creativity instead of boring conformity gives a company freedom to create emotionally charged experiences for customers. Passionate ideas that shatter expectations and change attitudes is my mantra. Small businesses talk to much in advertising, instead they should listen in order to lead. My goal is to start a tribe that clings to the irrepressible idea people are relational and should never be treated like a one-night-stand. Period.
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