Flor De Presseguer1

Flower Presseguer is a project of graphic design and branding to redefine the graphic identity of an old Catalan florist. To do so, we have been inspired in spring flowers and using watercolor technique, we create the illustrations that accompany the logo to give a touch of freshness and spontaneous to the graphic image of the brand.

"Flor de Presseguer" in Catalan means peach blossom and it’s one of the first trees blooming every spring.

Concerning the branding, we wanted to keep the classical and traditional typography of the old logo but giving it more simplicity and modernity preserving the old serif typeface.

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