Where Data Drives Decisions 1/4

View the full project here.

The brief for this video was quite simple - the Marketing Team had a rough concept in mind and it was the Creative Team's job to bring it to life with an animated video. My second video project and I really enjoyed getting to grips with designing for video some more. Neither myself or Malcolm, the animator, had much previous experience with character design or walk cycles etc. but after a bunch of calls and brainstorming sessions we managed to produce a video we're really proud of.

This video was a monumental team effort, and although it may not be obvious from the final 90 second clip, there were multiple talented folk involved in its creation. A stellar effort from all involved. The full credits are as follows:

Producer: Katelyn Johnson

Writer: Taylor Christensen

Storyboard & Design: Myself

Animation: Malcolm Hardiman

Sound Design: Sergio Trejos

Narrator: Todd Sapio

Watch the full HD video here! 📹

Luke Etheridge
Graphic Designer. Logo Designer. Illustrator.

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