GXD (Gobal Experience Design) HP Design Studio

To reflect India and design, I took the typographic approach where GXD is written in a unique lettering style, and to bring the key design element I use the ambigram formation to build the structure.
Through these typographical forms, I try to share the message that the GXD design studio itself is a culture, which follows strong disciplines and principles to delivers the output. The ambigram gives a unique approach which conveys that the design is a never-ending process and always evolves day by day.
As GXD is mainly focusing on print division and for printing we know CMYK colors are always been used and to reflect the same I have used the same colors and these colors are also available in our HP color palette.

Posted on Dec 11, 2020
Kuntal Chakraborty
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