Woven Brand identity

Woven is a sustainable and ethical textile brand. Some of these elements made the final cut but the main logo ended up going in a different direction.

The packaging is where a lot of their customers will first experience this brand so we wanted to have a full suite of secondary marks for them to use across packaging, marketing, tags, their website, and signage.

The brand identity needed to eco their ethos by being organic, sophisticated, and feminine.

Lastly, the logo concept is based on 3 sister mountains in Guatemala which is where the artisans weave their textiles. The mountains hold a lot of significance to the community and symbolize the 3 main efforts of the brand. Great concept from the client!

Carly Berry
Freelance Artist & Designer gettin' inky & freaky since 1992

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