Naming workshop

Finally collecting bits and bytes of the Logbook design case study into one flow.
One of those bits is a flashback to our naming exercise. Later on, the team told me they were surprised with how curated the process should be and how many discussions were triggered by the voting loops.
In return, I shared a secret with them how (unexpectedly!) challenging it was to find the right metaphor to sell them an idea “we need a name!”