Almanac Beer Co. Holiday Edition Love IPA

LOVE IPA is one of Almanac’s most popular core beers, so it was fun to get to put a holiday twist on the beer for this year’s holiday season. Almanac gave us free rein to devise a festive direction for the cans, and we quickly settled on ugly holiday sweaters as our inspiration. We wanted to keep the design iconic like the rest of the core line so we attempted to create the knit pattern in the cleanest and simplest way that we could, while also including some holiday symbols like trees and snowflakes, along with beers of course. The can labels were printed on metallic label stock to give the LOVE lettering on the can extra shimmer. Holiday LOVE is available now from Almanac and wherever fine beers are sold.