Maine Spirits "Cheers To" Campaign

We can all agree, 2020 left us with a lot to be desired. The holidays would typically remind us that there’s a lot to be thankful for and reflect upon, but this year was a bit different. So, instead of reflecting on the past and present, we look toward the future.

I teamed up with Blaze Partners to bring this idea to life through bright, joyful typography for Maine Spirits' Seasonal "Cheers To" Campaign. Sound on for the full experience :)

Client: Maine Spirits
ACD: Jacquie Dyer
AD/Design: Helena Olson
Video production: Knack Factory

Helena Olson
Shining in thoughtful, typography-driven identities

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