Hey all! 👋

We're partnering with an API startup called Abound! Here's the approved logo design that is part of a larger brand build consisting of positioning, identity, website, and development.

The logo direction was to really exaggerate the logo mark to emphasize the meaning of Abound - exist in large numbers or amounts. With the ascenders of the b and d, we could use that as a point of connection for the large arc incorporated in the logo mark. This is also driving home that Abound is giving companies the tools to serve their audiences better.

Hat's off to @grantperdew for helping out with the logo animation. He did a stellar job as always!

Does your startup need a brand uplift? Let's talk!
👉Please email me at kyle@brasshands.com to discuss your brand.

Brass Hands
Studio led by @kyleanthonymiller

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