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The style guide relies on very specific, strong shapes and colors (Check previous post). This guide will help establish a standard for Emma to improve consistency in communication in all media outlets- from print to every digital media.
The imagery used in advertising, collateral, and any marketing materials needs to be very strict to the style guide which will help strengthen the brand perception and “tone”. The signature red wave will be incorporated in imageries for social media posts as well as any form of print collateral.