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This roast is called “Insomniac” and it is an extra-caffeinated coffee.
The inspiration for the illustration was 80s horror- where things are very on your face and graphic. The colors chosen have a sharp contrast to them, and enforce the idea of being “INSOMNIAC!” with the vibrancy.
The font used for “insomniac” goes with the 80s horror theme- which is again, on-your-face-horror, grunge, and very bold.