When your dad mentions mowing lawns after retiring and outlines his grand vision, in a joking way, you build him a kick-ass brand. He wanted a name that was easily remembered but was fun and evoked a classic sense of a job well-done. The mark is a bold, modernist, G letterform made from mower wheel lines.
General Mowers isn't some fancy landscaping firm, no it's more like a guy with a mower in his truck taking lemonade and cookies as payment. Ain't nothing to it. The best projects are the ones you get to pour your heart into.