General Mowers Branding

When your dad mentions mowing lawns after retiring and outlines his grand vision, in a joking way, you build him a kick-ass brand. He wanted a name that was easily remembered but was fun and evoked a classic sense of a job well-done. The mark is a bold, modernist, G letterform made from mower wheel lines.

General Mowers isn't some fancy landscaping firm, no it's more like a guy with a mower in his truck taking lemonade and cookies as payment. Ain't nothing to it. The best projects are the ones you get to pour your heart into.

Kyle Van Cleave
Lead Designer @ Wild Giant Studio.

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