BMW Concept book


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I was invited to design the interface of this amazing project. I loved the final result. More to come soon.

A book, but far from being an ordinary one. Something that brings large content and amazes the user. How? The user turns a tablet on; puts it in its specific place inside the book - a "nest" with a NFC (Near Field Communication) tag that automatically commands the tablet to start our app, with no need of the user to do anything to open it; user then goes to the book's first page and the experience begins: by turning the book's pages, the user controls the application on the tablet, which is always visible. In other words, a traditional object controls technology, providing an unusual, surprising and highly informational experience.

Full credit list

• Made with the awesome Bolt Brasil team

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